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5 Artists for AirFrame Technology meets contemporary art

From an intuition of OVER, a leading company in sustainability, and from the meeting with That's Contemporary comes the collaboration with 5 contemporary artistə who interpret the functionality of AirFrame, the new sustainable and made in Italy air purifier that will enter homes accompanied by a certificate of authenticity of the artist multiple.
The presentation of AirFrame took place last night inside the neoclassical venue of Milan's Palazzo Serbelloni, whose marble walls provided the perfect backdrop for the five artist editions.

In photo

That's contemporary and Airframe | Technology meets contemporary art. Presentation event @ Palazzo Serbelloni, Milan.

Drawing inspiration from the core values and vision of OVER, five artistə wereə selected who, each with their own original research and use of disparate media, investigated the relationship between the environment and the self as an externalization of the deepest intimate dimension of the individual. Lə artistə used AirFrame as a blank canvas and were granted total artistic freedom in order to create an artist's multiple for AirFrame

AirFrame, in fact, as well as the artwork that becomes an integral part of it, by placing it in a domestic environment, enters into direct dialogue with the private sphere of the individual, allowing multiple facets to be emphasized, both from an emotional and aesthetic point of view. The artists' interpretation of the relationship between self and environment offers a contemporary insight into the theme, expressed in a kaleidoscope of different and unique forms, colors, geometries and images.

Lə five artistsə involved in this project are Paolo Gonzato (Busto Arsizio, 1975), Sali Muller (Luxembourg, 1981), Mara Palena (Garbagnate Milanese,1988), Przemek Pyszczek (Bialystok, 1985), Laura Santamaria (Como, 1976).

Lə artistə

Paolo Gonzato (Busto Arsizio, 1975) lives and works in Milan. Always interested in recessive dynamics, since 2003 he has been making a series of pictorial and installation works entitled OUT OF STOCK. Declining various media, in this series Gonzato employs waste materials archived from previous installations and works, to arrive at filling grids whose lozenge pattern refers directly to Harlequin's costume. Gonzato creates his own intimate and personal environment through a grid, a constant reference in his work, which recalls the pattern of Harlequin's costume.

In photo

Paolo Gonzato, OUT OF STOCK, 2021, 60 x 85 cm, fine art print on gold-plated aluminum. Courtesy the artist and APALAZZO gallery

Sali Muller (Luxembourg, 1981), lives and works in Luxembourg. Through sculptural and installation media she creates reflective surfaces that investigate the universal feeling of analysis and revelation of the individual. In his work he integrates the use of video, light and sound in order to create a relationship between the individual and his surroundings, creating spaces and dimensions somewhere between imagination and reality. In the works on display, Muller creates reflective multi-universes that can bring the individual inside a mystical dimension of self-analysis and physical space.

In photo

Sali Muller, Ultra contemporary landscape, 2021, 54 x 85 cm, fine art print on gold aluminum. Courtesy the artist and The Flat - Massimo Carasi

Mara Palena (Garbagnate Milanese, 1988) lives and works in Milan. Her research focuses on themes such as memory, remembrance and identity. The artist's aesthetic, clearly influenced by the field of fashion where she has worked for several years, is combined with an intimate and poetic vision. Using photography, video and sound, her work aims to engage the viewer in sensory experiences. In the work exhibited, Palena reworks landscapes and environments seeking a link between the personal and the collective, between introspection and connection.

In photo

Mara Palena, I remember you, 2021, 54 x 85 cm, print on aluminum. Courtesy the artist and Twenty14

Przemek Pyszczek (Bialystok, 1985) lives and works in Berlin. His research focuses on "memory landscapes," which refer to the idea of an imagined past, represented by urban landscapes and the rapid evolution of post-Soviet architecture that represent for the artist the symbol of a life never experienced firsthand. In the "landscape of memory" presented, Przemek Pyszczek narrates through art an imagined and never lived environment, the result of the artist's introspection

In photo

Przemek Pyszczek, Facade (Nisko), 2021, 54 x 95 cm, fine art print on gold aluminum. Courtesy the artist and RIBOT contemporary art.

Laura Santamaria (Como, 1976) lives in Como and works between Italy, Switzerland and England. Her work is multidisciplinary in nature and includes painting, installations, site-specific projects and investigates the precarious state of the impermanence of matter, through experimental processes and reflecting on micro and macro cosmos and interconnectivity. The Cueva de los Verdes (Lanzarote Island) is the cave that inspired the work exhibited. Santamaria, with an approach to the primordial and ancestral environment, methodically and alchemistically investigates nature and the matter that is part of it.

In photo

Laura Santamaria, El aliento del mundo (serie de las cuevas 2018 - ), 2021, 49 x 80 cm, color photograph, fine art print on Hahnemühle paper. Courtesy the artist

The artistic direction of the project is by That's Contemporary, curated by Giulia Restifo and Jessica Tanghetti. Based on an idea by Viktoriia Serhieieva.
The artist's multiples, printed by A14 original art press and made in an edition of 250, will be accompanied by a certificate of authenticity.