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The "art, sports and health" conference at the House of Artists

Art and sports. Often considered parallel worlds, they showed their full strength in intertwining during the "Art, Sports and Health" conference held Jan. 14 at Artists' House.

 

This event was not just a meeting, but an opportunity to concretely explore the opportunities that arise from collaboration between seemingly distant disciplines, emphasizing the value that these connections can generate for society. For if sport is an art form that celebrates the body in motion, art, in turn, draws on the same dedication, discipline and strength that characterize sporting activity. With an eye toward the Milan Cortina 2026 Olympics, the conference highlighted a clear message: the contamination of art, sport and health is not only desirable, but a necessity for building a more inclusive and sustainable future. Rethinking the culture of wellness means bridging excellence and sharing, competition and inclusion. Not only athletes, artists and experts took turns on stage, but also spokespersons for a common vision: that of uniting body and mind to foster a more just and creative society.

Produced with the support of That's Contemporary and presented by Alberto Gambone, the conference was organized by ANG&OS Impresa Sociale and Tuttononprofit.com. It represented a unique moment of confrontation between experts, artists, sportsmen and operators of the nonprofit sector, focusing on the theme of contamination between the worlds of art, sports and health. A meeting that not only emphasized the importance of these spheres in contemporary society, but also looked ahead to an Olympics capable of being not only sports, but also cultural and inclusive.

Focus on Innovation and Contamination

The day opened with an overview of tax and legal news for nonprofits, with a focus on social enterprises, an extraordinary frontier of innovation and social impact. Next, regional laws to establish health gyms and the recent DDL on full deductibility were discussed, highlighting the role of digital biomarkers and predictive algorithms in managing public health costs and benefits.

In photo

Case History: Evidence of contamination and restitution

Among the most significant moments of the event were the testimonies of the protagonists of some emblematic case histories, including:
Kataklò, a dance company founded by Giulia Staccioli, which has uniquely fused the language of choreographic art with the discipline of competitive sports. Giulia Staccioli was an Olympic-level rhythmic gymnast, participating in the Los Angeles '84 and Seoul '88 Games. After her sports career, she studied dance at Alvin Ailey Studios in New York and joined the American company Momix, experiences that inspired the Kataklò project. Since 1995, the company has been distinguished by a style that weaves contemporary dance, acrobatics, aerial and physical theater, celebrating the body as the promoter of an eclectic and universal language. Among its most prestigious achievements is the creation of the Five Rings for the Opening Ceremony of the 2006 Turin Winter Olympics, a tribute to the Olympic spirit. The name Kataklò, from the ancient Greek "I dance by bending and contorting myself," reflects an ongoing research and versatility that have made the company internationally recognized for its high artistic value, including through collaboration with Italian Cultural Institutes and the Ministry of Foreign Affairs for global events.

Réseau Entreprendre, represented by Christian Zegna of Réseau Entreprendre Piedmont, operates throughout the region offrending free accompaniment to start-ups. Founded in May 2010 in Turin, it was the first entity to bring to Italy a successful international model that has been present in several countries for decades. The nonprofit association, which has local sections in Cuneo, Alba, Alessandria, and Vercelli (the latter being launched), has so far supported 63 start-ups and created 315 jobs. Réseau Entreprendre Piemonte has affaffirmed itself as a reference point for accompanying new businesses, thanks in part to the support of partners such as the Michelin Development Foundation, Compagnia di San Paolo and Auchan.

Fuori Campo 11, featuring former Italian national team volleyball player Barbara Fontanesi, presented its project focusing on the social responsibility of world-class athletes. The initiative works intensively with schools to affront crucial issues such as sports dropout and early school leaving. Through the support of sports, the goal of Outfield 11 is to fortify the mental attitude of young people in the face of the difficulties of growth and life. Through an approach that integrates sports, culture and sociality, Fuori Campo 11 offre opportunities for growth for all ages, creating opportunities for aggregation that stimulate a sense of belonging and inclusion. Its projects actively involve the community, creating spaces for participation where sport becomes the engine for building relationships and promoting positive values. In particular, the Fuoriclasse project focuses on preventing school dropout, using sports to enhance students' potential and foster teamwork. Through experiences that rafforce confidence and personal fulfillment, Fuoriclasse helps young people combat school dropout and develop emotional and social skills.

Outfield 11 remains committed to creating opportunities that, through sports and social responsibility, foster positive and inclusive community growth.

A Cultural Olympiad for Milan Cortina 2026

In the run-up to Milan Cortina 2026, the importance of enhancing the territory and people hosting the Olympic event takes center stage. The event celebrates sporting excellence and promotes an inclusive narrative rooted in local communities, making them protagonists of a lasting cultural and social legacy. Projects like Sentedalps have distinguished themselves by aiming to go beyond sports competition, integrating cultural and artistic experiences into a dialogue between art, sport, and health.

 Presentations and Performance

The program included cultural highlights such as the presentation and readings from "Rosso Ghiaccio, Eugenio Monti, Behind the Legend," featuring Stefano Rotta, Caterina Caparello, who brought to light the stories and souls of legends of women's and men's Olympic sports.

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Visit to the studios of House of Artists

The day ended with a guided tour curated by Giulia Restifo and Luigi Galimberti of That's Contemporary, who accompanied participants to discover the studios of the artists in residence at Casa degli Artisti. The initiative offerto an intimate and engaging look at contemporary creativity, highlighting the place's role as a hotbed of ideas and cultural contamination. Among the artists-in-residence who shared their practice are the names of: Sacha Turchi, Mariangela Bombardieri, Andrea Amadei, Liana Ghukasyan, Firmamento Collettivo, Nicola di Giorgio, Manuel Contreras Vazques, Emma Selene lxchel (Sei) Iturriaga Sauco.

A universal message
The conference provided an extraordinary opportunity to reflect on how art, sports and health can intertwine, generating new meanings and opportunities. These seemingly distant worlds demonstrated how, united, they can create a lasting positive impact on society, promoting not only physical well-being, but also inclusion, cultural growth and community rafforigin.

Looking ahead to Milan Cortina 2026, this dialogue between art, sports and health is not just a wish, but a concrete way to build a more equitable and sustainable future. A future in which the contamination between these fields becomes not only an opportunity, but an engine of social transformation. The event charted a clear course that promises to inspire new generations to pursue not only sporting excellence, but also an inclusive, cultural and global vision of well-being.

It is a legacy that goes beyond competition: it is a commitment to a healthier, united, and creative society, ready to afface the challenges of the future with new perspectives and tools for change.

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